Brentford are considering how to further boost their profile in the U.S. but remain hesitant about following in Wrexham's footsteps.

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• Brentford looking to expand global reach
• Club favour boosting content creation
• The Bees do not want to follow Wrexham

• Table of Contents

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  WHAT HAPPENED?

  The Bees have been playing in the Premier League since 2021 and have impressed with their data-led approach to recruitment and coaching. Owing to unique operations, they have attracted a following in the U.S. interested in their methods. However, the club are dwarfed in size by their west London rivals Chelsea and are looking into various ways to grow the club. Speaking to the , the team's chief executive Jon Varney admitted they are looking at new ways to promote the club.

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  WHAT VARNEY SAID

  Varney said: “When you’re not one of the top six or seven it’s very difficult to create a positioning."

  “We have a big opportunity in the US. There are live conversations.”

  He added that there could be "a big investment around content creation”, but stopped short of suggesting they would create a style documentary.

• THE BIGGER PICTURE

  Brentford's stature as a club has sky-rocketed in recent years. In under two decades they have risen from League Two to regular mid-table finishes in the Premier League, even despite major, regular departures throughout; including those of David Raya, Ollie Watkins and Ivan Toney. The Bees remain just outside the hunt for European qualification but, should they continue to make consistent improvements, it won't be long before they are in and around the conversation.

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  WHAT NEXT FOR BRENTFORD?

  Brentford take on Chelsea on Sunday afternoon hoping to gain a little ground on the teams above them. Should they take all three points, they will move within eight points of their local rivals and open up the chase for European qualification. Although, for the moment, it is unlikely they will be documenting that progress in a style.

Tags: Futebol
Category: News